First off, we loved these guys. Their food is great and their cakes and cupcakes are crafted with with an impressively high level of creativity. SugarStreet, formerly Cookies, Cupcakes and More, we looking something fresh that communicates their love of all things food. We collaborated with Modern Interface to produce quirky, colorful branding, art direct mouthwatering photos and a design clean user interface for the web site.See the site
SugarStreet Bistro & Bakery's business is a multi-faceted machine of delicious meals, indulgent sweets and an almost endless array of event services. Our homepage needed to reflect that. We randomly served 3 different hero images and calls to action highlighing lunch, sweets and wedding cakes/events for a period of time. Then, we reviewed the analytics. From the analytics, we were able to tell what customers were looking for based on their time of day.
The morning analytics yielded results for those looking for lunch options, and that's who we wanted to target.
The afternoon visitors were checking out sweet afternoon snack options and those looking for last-minute opttions for desserts for evening events.
In the evening, recently engaged couples and mothers-to-be searched for and found their perfect catering options and cakes for their respective special days.
Iris Creative Co. is a hands-on design and interactive agency based in Portland, Oregon, focused on creating powerful visual identities for brands of all sizes.
We work meticulously and wisely to deliver top-notch work. But more importantly, we take even greater pride in our strong relationships with clients. That's everything to us, and it separates us from the pack. We love what we do, and it shows in our work.hire us see our work
see how we helped npf
We’ve worked with Iris Creative for over a year now on email marketing, ideation and creation as well as design. Iris Creative has armed my department with the flexibility and resources to stay nimble without sacrificing effectiveness.David Van Veen national psoriasis foundation